ABOUT

Our story

About the brand

The Sugar Collective Agency represents a selected group of strong, diverse female dancers, models and choreographers. Run by the founders of The Sugar Collective with 10+ years of experience creating movement for different platforms.

We create dance performances, concepts, content and direct movement for our clients. Events, commercials, music videos, fashion shows, stage performances, movement coaching and photo/video shoots.

The Sugar Collective is a former dance group founded in 2013 by graduates from Jennie Widegren´s education (BouncE Street Dance Company). An all female collective of dancers with strengths in various dance styles and techniques. 

Check out our latest work below...

STRONGER
Latest campaign for Stronger
EXPLORE
SAFIRA
Campaign video
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H&M CIRCULAR DESIGN STORY
H&M at Stockholm pre launch party. Production & event concept by Patriksson Group
EXPLORE
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